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Advanced: how brand-QA and campaign scoring work
A deeper look at what the quality scores measure, why they move, and how evidence-grounding keeps content honest.
What the score is built from
The brand-QA score is a weighted read across four things: how closely the copy matches your tone of voice, how well it serves your go-to-market strategy, whether its claims are backed by your proof points, and how strong the call-to-action is. A post tied to a campaign gets a second, independent campaign-alignment score that asks a narrower question: does this asset advance this campaign's spine (its core message, audience and offer)?
Why scores move
Scores are relative to your brand inputs, not an absolute. When you sharpen your tone, add concrete proof points, or make your audience and offer specific, you raise the ceiling: the same draft can score higher simply because the rubric it's measured against is richer. That's why improving the brand profile lifts scores everywhere at once, rather than post by post.
Evidence-grounded rewriting
“Fix the QA findings” doesn't invent credentials to win points. It rewrites against the findings while staying grounded in the proof you've actually provided, so a higher score reflects sharper writing, not fabricated claims. If a claim has no proof behind it, the fix softens or removes it rather than dressing it up.