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Advanced: how publishing works under the hood
The publisher loop, automatic vs manual posting, the preconditions that protect you, and how platform tokens are kept alive.
The publisher loop
A background process runs on a short interval, finds posts that are due, and routes each one to the right publisher for its platform: LinkedIn, Facebook, Instagram or X. You don't trigger anything by hand; once a post is approved and scheduled, the loop takes it from there at its scheduled time.
Automatic, manual, and safe failure
Posts on platforms you've connected publish automatically through each platform's API. Posts on platforms you haven't connected become manual reminders instead. And if something would block an automatic post (missing media, an expired token, or a target that only supports assisted posting), the post is downgraded to “manual required” rather than silently failing, so you can finish it by hand.
Connections and tokens
Each platform connects through OAuth with a signed state check (and PKCE on X), and access tokens are refreshed automatically before they expire so your automation keeps running. You can also connect in a dry-run mode to rehearse the whole flow without anything actually going live.